Editorial—Does Good Marketing Cause Bad Unemployment?
نویسندگان
چکیده
منابع مشابه
Does Good Marketing Cause Bad Unemployment?
Q methods for increasing nominal wages reduce real wages (i.e., buying power) by creating inflation, shortages, lower quality, and long-term unemployment. To increase real wages (i.e., the ability to buy more), economic principles prescribe increasing productivity (i.e., greater output from less input). In contrast, marketing principles prescribes increasing the value of output (i.e., greater c...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2007
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1070.0265